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Brief 6: Master Brief

Guerilla Advertising. 
PG Packaging
 
In London, a city of fanatic tea drinkers, it is grey with no colour or vegetation except in the parks. We want people to start to turn green, put their gardening gloves on and use any space they can to grow something and make London a greener place. We want people to see how they can quite simply make their rural city something beauty, and the simple way is through PG Tips, the help they are giving them is easy.
 
By displaying bursts of colour around London, with the help of our tea bags and the seeds put in the new packaged PG Tips terracotta pots, it shows that we can change the look and feel of London. Can we create an environmental movement of London through a product that they use every day likely more than once?

Lets Get London Growing 
Poster
 
Seeds in the packaging.
Brief 6: Master Brief
Published:

Brief 6: Master Brief

Brief from PG Tips/ Unilever. Can we make London green?

Published:

Creative Fields